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Let’s speak candidly for a moment. Are you tired of struggling to find new prospects and then struggling to get them to become paying clients?

When you ask a prospective client about their budget for a job you’re bidding on do you often hear the following statements, “We don’t have one” or “We don’t have a lot of money” or the always frustrating, “Oh, I have a brother or a friend whose just graduated from art school, maybe I’ll get them to shoot it for their portfolio”.

Let me ask you another question? How do you respond? Read more »

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When I was kid there used to be a commercial that would air every night that asked the question “It’s 10 P.M. do you know where your children are?

I was thinking about that commercial recently and it got me thinking about your clients and customers.

Do we know where they are? More specifically do we know where the ideal ones are?

When I say I ideal, I’m talking about the people you absolutely love to work with.

In my opinion these are the characteristics of an ideal client: Read more »

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