Photo Marketing Mentor

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If you’re familiar with social networking then you’ve most likely heard of Facebook. Facebook is arguably one of the most popular social networking tools available for photographers and creative service providers on the Internet.

As a creative marketing consultant I spend quite a bit of time exploring various fan pages that I am invited too by creative professionals. Unfortunately on many I find the a very vital key of client attraction missing from their pages and that’s the topic of today’s article, how to create a client attractive Facebook Fan page.

1. Target carefully and with intention - For example, the bulk of my clients are pro and aspiring pro photographers, and in my work one of the first things we examine is their social networking outlets. Typically the first thing I notice is photographers “following and friending” solely other photographers. In a typical conversation I’ll ask the question, “If you are a photographer who specialize in the portraiture of women –  and so for the sake of this illustration let’s say you photograph expectant mothers. Why then are majority of your followers other photographers? The point being in order for this photographer to find more clients he or she must start inviting people that fit their target profile.

As you build your base of fans and followers you need to ask yourself: “Does this person fit my client profile?” If not, you can make the decision whether or not to include them on your fan page, but for best results you should focus your efforts on inviting people that fit your ideal client profile.

2. Be informative - As your list of “targeted” fans grows make sure you provide useful content by sharing your knowledge and demonstrating your expertise. One way to do this is to post content that will educate and inspire your target audience. There are many opportunities to demonstrate your expertise via short articles, tip sheets, MP3 audio recordings, and video slide show presentations, behind the scenes videos or still shots with “diary” style entries.

If you do this properly much of the pre-selling will be done for you to the point that when your prospect decides to contact you they are 80 -90% ready to work with you.

Often content creation is where many photographers become stumped because they “think” that the only content they can offer is their photography. The bottom line, make sure that your content is engaging, solves a problem or answers a question for your client. This takes us to the next step.

3. Close with a strong call to action – Again clients hire you to solve problems and in order to do that you have to know what it is. All that’s left is to communicate that you are “the photographer” who can solve it. One of the easiest ways to do this is craft what I call a “call to action statement” or mission statement, emphasis on “call to action”. For example, I’ll share mine with you,

Call to Action Statement

“Are you photographer or creative professional who suffers with “marketing reluctance, but who understands that marketing is vital to client attraction?” If this sounds like you then you are in luck because I specialize in Client Attraction for Creative Professionals. As a matter of fact I have helped photographers and other creative professions develop systems that makes client attraction a snap!

If you would like to learn how you can attract more clients and grow your photography business I’d like to invite you to check out my program designed especially for solo entrepreneurs who specialize in the arts and it’s called the “Client Attraction Starter Kit” and it’s available for FREE on my website at photo-marketing-mentor (dot) com. Visit my website today to CLAIM your copy! -end-

Can you see how the above statement would be enticing to anyone who fits my ideal client profile rather than just a listing my name and contact information?

So to take this a step further, once you craft your “call to action mission statement” you can now use it on all of the content that you produce. For example, you can verbalize it at the end your audios, display it at the end of your videos and articles. Post it throughout your fan pages, website and blog.

This is how you make your Facebook fan page more client attractive. Let’s recap.

1) First, define your target audience and invite them into your space
2) Second, once you connect inform with content that inspires, educates and entertains them, and…
3) Finally, lead your fans into taking action by crafting a “take action” mission statement that will ensure they do just that, take action.

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