Photo Marketing Mentor

It’s been said that it’s easier to keep a current client happy than to find a new one. Well, in todays business building tip article I will provide you with 6 ways to keep your current clients engaged and raving about you to their network colleagues and contacts.

1. Create a pre-session client questionnaire. This is your golden opportunity to learn your clients likes and dislikes.  For example: ask questions regarding their favorite things to eat and drink.  You can inquire about favorite music styles, type of flowers, room temperature etc.

The more you can learn about your clients personal preferences and then provide them during (or send as gifts) after the shoot the more impressed they will be with your attention to detail.

2. Schedule a brainstorming session with a business mentor or colleague to develop new and unique ways to provide a premium experience for your client

3. Setup an account with Sendoutcards.com to handle the delivery of custom note cards and small gift item fulfillment.

4. Publish an ‘experience’ magazine using a service called Magcloud.com – The magazine of course will feature your images plus articles and/or stories, suggestions, tips etc. Mail these exclusively to your ‘premium’ clients.

5. Think in terms of a ‘total’ experience. What I mean: from the moment the client says “yes” all the way to delivery of the images, leave no stone unturned. Examine and improve everything from your print materials to the packaging.

Offer a private members viewing area on your website, add a custom blog and registration area, send birthday note cards, cater a private lunch etc.

6. Try partnering with other businesses that can provide complimentary service. For example, restaurants or private chefs that can offer catered meals. Spas that provide facials, massages, makeup artists, hair stylists, etc.  Basically anything that can enhance your client’s experience and keep them talking about you in a positive way is golden.

Bonus Tip: Pick up the book “The Purple Cow” by Seth Godin. It is an excellent resource of ideas and inspiration to help you create a dynamic experience for your clients.

Did you like today’s tip article?

Would you like more tips, checklists, training resources and support to turn your passion for photography into a profit generating business?

If you answered yes consider adding my book Eye On Marketing: 41 Days From Struggle and Confusion to Clarity & Profits to your business building toolkit. This book is your “daily action guide” and marketing blueprint to a photography successful business.

But I will tell you that the suggestions and resources I provide in this book and complimentary online Jump Start Program can be by used any small business owner or creative professional.

Click the book cover featured above or right here to secure your copy today.  The book is available in both print ($24.95 +s/h) and $20.00 immediate digital download.

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