Photo Marketing Mentor

Well it’s official – 2011 has arrived! I don’t know about you, but I’m very excited for this new year.

The beginning of a new year to me represents renewal, revitalization and an opportunity to start over.  A re-do -or- do over if you will.

So with that said I’d like to ask you – “What are you committed to achieving in your business and in your life in 2011?”

For example: will you finally publish a book of your work this year -or- will you start developing a new body of work? Do you want have your first exhibition or finally take that long overdue photography workshop abroad?

As you ponder your answer – I want to share with you a brand new opportunity that I’ve arranged to inspire you to get focused and on track quickly.

It’s a **Brand New Teleseminar** the first of 2011 with my friend and colleague author and portfolio consultant Selina Maitreya!  The title of this new call is called: Get Clear – Get Focused And Make 2011 Your Year To Thrive! Wednesday January 5th @ 4 PM PST/7 PM EST

Selina is so totally committed to helping professional photographers get their new year off on the right foot that she has agreed to do this special 1-time only call exclusively to members of the Photo Marketing Mentor community.  And the best part is it’s totally FREE to attend!

All you need is a either a telephone or internet connection. No Registration Required! On the call Selina will be discussing topics from:

• How to define your visual story
• How to find markets interested in that story
• How to combat overwhelm when running your business becomes too much and much more.
• At the end Selina will be previewing her **brand new** program called Clarion Call 2011.
• As a bonus Selina will be available to answer questions about your business & Clarion Call.

If you’re a photographer committed to getting your new year started on the right foot this is the call you don’t want to miss.  So mark your calendars and  join us on: Wednesday January 5th @ 4 PM PST/7 PM EST hosted on Blog Talk Radio.  See you on the call!

PS: As a special preview bonus Selina has put together a series of 5 – Free Videos designed to jump start your thinking and help you get into action immediately.

As a matter of fact I suggest that you sign up to receive the 5-Free Videos today and while you’re watching over the holiday weekend take notes and/or jot down any questions you might have for Selina.

PPS: If you can’t make the call don’t worry, you can direct your questions to me and I’ll pass them on to Selina.  You can send your questions to: rodney@eyeonmarketingsuccess.com. -or- you can get your questions answered LIVE the evening of the call!

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THIS TELESEMINAR HAS CONCLUDED, BUT YOU CAN STILL GET THE REPLAY AND A SPECIAL BONUS, REGISTER BELOW FOR DETAILS

Success Traits Of A Working Photographer: What You MUST Know Now In Order To Succeed In The New Economy

In today’s market place finding a job, any job has  become a full time job in and of itself.  But what if the struggle you are experiencing wasn’t so much about WHAT you’re doing, but HOW you’re doing it?

Selina Maitreya author of How To Succeed in Commercial Photography and the best selling audio program The View From Here will discuss how real world photographers are defying the odds and not only only finding work, but regaining a new sense of confidence in themselves and how they’re presenting to the market place.

In her experience working with commercial photographers there are certain qualities that all successful photographers possess that keeps their calendar full where others are scratching their heads wondering where the jobs have gone and where the next one is going to come from.

This teleseminar has concluded but you can still get the replay and special bonuses

Registration Details Below

On this very special call Selina discussed:

• What it takes in order to succeed in this down economy
• What successful photographers do that most AREN’T
• The habits of a successful photographer
• Why mindset is so critical at this time
• What separates a photographer whose constantly booked from one whose struggling
• Simple shifts that you can implement TODAY to change your results
• Selina’s going to share several examples from Real Photographers achieving Real Results!

On the call Selina is shared a great deal of meaty content that will literally shift the way you’re thinking, feeling and ultimately acting.  Action (or the lack thereof) is the key ingredient for any successful entrepreneur.

By the end of this call you’ll leave with a new found focus and renewed interest in how you approach your work.

Be sure to listen to the very end because Selina is going to reveal a solution so powerful that once you possess it you’ll wonder how you got along without it.

This teleseminar has concluded but you can still get the replay and special bonuses, just enter your first name and email address to receive the info

Submit your first name and email address below to receive details and call in info:

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Breaking Into Photo Assisting 101: 10 Steps From Searching To Working w/Tim Olsen of APhotoAssistant.com

For many aspiring photographers getting a job assisting an established pro photographer is the first step towards making that dream a reality. For some, assisting has become their main source of income.  And many photographers choose to continue assisting for the duration of their careers while continuing to shoot their own personal projects on the side.

Regardless as to whether you want to use assisting as a stepping stone to your own studio or you just a want earn some extra money while building your book there are definite pitfalls and shortcuts that you’ll need to be aware of.  If this sounds like you and you’re ready to learn how to break into the world of professional photo assisting from a pro whose been there then you’ll certainly want to join me and my guest Tim Olsen.

Tim publishes one of the few blogs exclusively devoted to the subject at: http://aphotoassistant.com/

You should be able to access the broadcast on the day of the show using the player below.  But just in case it doesn’t work go to this link - http://su.pr/1QZ1Te and it will take you to the show page directly.  Remember May 20th @ 1 p.m. PST. (Due to a scheduling conflict the date for this show has been changed to Thursday May 20th)

If you have questions you’d like me to direct to Tim please leave them in the comments field below.

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Join me and guest Karen Sperling author of Painter for Photographers on BlogTalkRadio May 6th @ 1 p.m. PST.

If you’re a photographer who is curious at all about Corel Painter or learning how adding this skill to your tool box can greatly increase your income then you don’t want to miss this ’1 time only’ interview.

You should be able to access the broadcast on the day of the show using the player below.  But just in case it doesn’t work go to this link http://su.pr/2ZxmVZ and it will take you to the show page directly.  Remember May 6th @ 1 p.m. PST.

If you have questions you’d like me to direct to Karen please leave them in the comments field below.

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You know I realized something recently that been’s troubling me.

I realized with all of the marketing tools that I provide for my followers via my ezine “Eye on Marketing” on my blog and through the countless interviews I’ve done via my radio program on BlogTalkRadio not to mention all of the articles I’ve written and teleseminars I’ve hosted that photographers today are still struggling when it comes to marketing their photography business.

Maybe that somebody is you!

It became clear to me that it’s not the lack of information available for professional photographers it’s the execution or the lack of execution that’s the problem.

You see I realized that today’s busy photographer has many details and concerns to manage. So it’s not uncommon to become frustrated, confused and overwhelmed. When this happens you run out of the two things you need the most, Energy and Time!

If any of this resonates with you please join me for a very special teleseminar I’m conducting on Wednesday December 9th titled: “Done For You Marketing: 3 Keys To Combating Overwhelm, Confusion and Frustration” ** Please note the date has been changed from the original date of Dec 2nd**

Visit the Preview Page To learn more about this FREE teleseminar and reserve your seat!

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In this week’s article I’m revealing five ways photographers today are using the internet to market and spread the word about their photography services.

1. Email. Email is still one of the cheapest and most effective ways to stay in contact with new prospects and current clients and customers. Sending out a simple email to a list of prospects and buyers whose given you permission to contact them can yield you bookings as immediate as you pressing the send button. The key to making this technique work effectively is consistent communication.

Email your list at least once a week, balance your direct promotions with useful information and personalize your readers experience by sharing a little about your self and your life.

2. Web Video. Video has become one of the most popular ways to communicate on the internet, think for a moment about the power of Youtube. It’s no doubt that web video is going to be around for a while. The best thing about it is that photography is perfect for web video.

Using a simple off the shelf consumer level video editing software like iMovie (comes standard on all new Apple systems or using a online service like Animoto.com you can combine your images with a voice over track or music and make professional looking videos in minutes.

For maxiumum effect just be sure to tag your web videos with your contact information like your website URL and email address and post them to web video sharing websites like YouTube and you’re all set with an instant info-mercial. To see a sample of Animoto’s powerful impact check out the video featured on our FREE Photos For Facebook Course.

3. Be a Guest on a Internet Radio Show. Internet radio has grown quite popular because of services like Blog Talk Radio for example you can find plenty of opportunities to talk about your photography services to dozes if not potentially thousands of people interested in hearing you talk about your craft. In addition this is the best time to get into doing radio interviews.

They’re are so many new shows literally hungry for guest experts. If you have a special slant or twist on an area of photography where you specialize you could easily find yourself doing a couple of shows a week if you want.

Again make sure you tell listeners about your website or blog so people can contact you.

4. Online Press Releases. The press release is still one of the most effective ways to get the word out about your photography services. Unlike traditional press releases that just talk about you and what you do, in order for the release to be effective you must slant the topic of you release to address the needs of the reader. Finally you want to direct readers to where and how they can get more information by visiting your website. These type of releases are known as direct response releases.

I’ll give you a tip: Always start your release with a strong headline. Before you try to write the rest of the release pick a topic that would capture the attention of your targeted reader and make that topic the subject of your headline. I’ll give you an example:

Let’s say you’re a portrait photographer who specializes in taking portraits of babies. Instead of making the release about you and your business slant the release to the needs of new parents who would most likely need portraits taken of their newborn. Make the topic of the release action oriented for example: “How to Announce Your Newborn’s Arrival: 6 Unique Ways You Can Share Photos Of Your New Baby”. In the body of the release share about half of the tips and then direct the reader to your blog or website to get the remaining tips. Do you see how this works?