Photo Marketing Mentor

Did you know that there are two ways photographers ‘tell stories’

The first way obviously is visually, meaning how you compose the shot, light it, and most importantly the subject you select are three elements that create the perfect visual story.

But the mistake many photographers make when it comes to marketing is the way they talk about themselves and how they serve clients. Saying “I’m just a photographer” doesn’t tell a prospect a story that entices them to work with you.

I believe that “why” you do what you do is just as important if not more so than “what” you do.

Photographers are natural born story tellers, learn the steps to leverage your story into powerful marketing messages that attracts clients and sells more of your images in a special FREE tele-class I’m giving tomorrow evening titled:
The Recession Proof Photographer: 5 Steps To Moving From Struggle And Confusion To Clarity & Profits.

Again it’s totally free to attend and it’s a topic that is rarely spoken about. The power of story and how it can transform your marketing.

To learn more and secure a seat please go here to register.

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If you’ve been following me for any length of time now you may have heard that I’m working on a new book:

Eye On Marketing: 41 Days From Struggle And Confusion To Clarity & Profits (click on the new cover!!)

So I’m almost finished, I’m literally less than three weeks away from publishing. But I could really use your help with something.

I really want this book to be a tool and resource that you can really use, not just another book that collects dust on the shelf.

So I’m writing this post today to ask you for a simple favor.

All I need is for you to answer three simple questions, here goes:

1. Tell me your biggest problem, concern or frustration you’re currently experiencing in your business.

2.  Tell me what you need most right now that would help you either find more paying clients or secure more print sales.

3. What is your photographic speciality, is it commercial, portrait, fine art etc?

Plus+ One final question, would you be interesting in learning how you could receive a scholarship private coaching session?

So if you could please take a few moments and type your responses in the comments field below -or- if you prefer you can email me privately and tell me your most pressing problem, concern or issue you’re currently experiencing with your photography business.

Your questions could be about anything, pricing, find new clients, motivation issues, navigating social media, creating a client attractive website whatever.

For taking time out of your busy day to respond to this post I want to offer you a couple of bonus gifts as a thank you for your time. Hint: One of them is based on one of my most popular programs. (So make sure you provide me with your correct email address and I send those bonuses out to you right away:-)

So again I want to thank you for your feedback and I look to hearing from you.

Cheers! Rodney

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It is not uncommon to become overwhelmed especially in the current state of our society where we have more gadgets and commitments vying for our attention.

In today’s article I will share with you my 4 tips to help you get out of overwhelm and back to productivity. Remember, where productivity lives, profitability soon follows.
So lets get started with my 4 tips to take control back in your business.

1. Make a plan for where you want to go. Let’s say for example you want to get 3 new clients this week. Okay so let’s say to make that happen you need to have 20 points of contact to find those 3 new clients. I’m using 20 because it’s a nice round number you may need more, but let’s say it’s 20.

Okay, so the next question or series of questions becomes who, where and how am I going to contact 20 new people? Make a list, it can names with telephone numbers, email addresses, twitter addresses, Facebook profiles, Linked In profiles etc. Just get your list together of 20 points of contact and contact them. That’s your plan; okay this moves us on to tip #2.

2. Once you have your plan in place, follow it. I know this sounds obvious but I’ll tell you not following a plan is where most people trip up. Allow me to illustrate. Remember our 20 points of contact from tip #1? Okay, so you have your list and let’s say you get to about 10 of the names on your list but now you find that you’re not getting the results you hoped.

And to make matters worse you’re now distracted because the telephone rings with a non-business related call, or you get the sudden urge to go out for a latte (when you have coffee at home)? Or while twittering you get caught up in a lively debate about Tiger Woods character, do you get where I am going? So if you find yourself in this predicament how do you get control back? Simple, Focus!

Lack of focus is the bane of the self-employed. So once you make your plan, get into action immediately, and make a commitment to not do anything outside of the task you set for yourself (emergencies aside of course) Let’s move on to tip number #3.

3. Track your results. This is key and the reason why is because when you can see your results and track your progress in black and white you’re fueled to continue. This will motivate you when you get stuck or feel like giving up. Another benefit to tracking is it allows you to go back and look at what worked and what you should pass on in the future.

This exercise alone will save you scores of time while greatly increasing your productivity by 40 percent or more. Try it, it works. Okay let’s move on to tip #4.

4. Rinse and repeat, repeat, repeat. This is another area where you can become easily overwhelmed but you won’t experience this problem because you have tracking system in place from step #3, right? From this point moving forward with a results based workable plan in place there will be no need to reinvent the wheel. If it’s working just keep doing it until it doesn’t work anymore.

And there you have it, my four-point plan for over coming overwhelm and increasing productivity.

If you’re ready to delve even deeper into developing a customized marketing plan for your business that will help set clear goals and doable actions I believe I can be of help.

Visit my website today to learn more about my various programs designed for creative professionals.

Are you an entrepreneurial minded photographer? Would you like to learn how to Attract More Clients & GROW your business in the next 12 months? Guaranteed!

To find out how I’d like to offer you my Client Attraction Starter Kit that includes: a 5-part mini audio course, “5 Secrets To Attract More Clients & Grow Your Photography Business!” Plus a complimentary subscription to my bi-weekly ezine “Eye On Marketing”. You can claim your FREE Client Attraction Starter Kit by visiting:
Photo Marketing Mentor.com

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NEW FEATURE! “Eye On Marketing Audio Article”

Hello this is Rodney Washington with this weeks “Eye On Marketing” audio article titled: “How Famous Are You? Raising Your Profile in Front of the Lens”.

Here’s A Quote from the famous Sophia Loren – when asked the secret of her success without hesitation, she replied, “I am successful because I was willing to give up being anonymous.”

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

If the audio doesn’t play properly click on the following link to open audio in a new window

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