Posts Tagged ‘photography business’
Do You Know Where Your Ideal Clients Are?
Written by admin on May 25, 2011 – 6:48 am -
When I was kid there used to be a commercial that would air every night that asked the question “It’s 10 P.M. do you know where your children are?
I was thinking about that commercial recently and it got me thinking about your clients and customers.
Do we know where they are? More specifically do we know where the ideal ones are?
When I say I ideal, I’m talking about the people you absolutely love to work with.
In my opinion these are the characteristics of an ideal client: Read more »
Tags: client attraction, communication, creativity, customer service, Eye On Marketing, facebook, finding new clients, photo marketing mentor, photography business, photography marketing, referral marketing, Rodney Washington, social media marketing, social networking
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What are you grateful for?
Written by admin on May 17, 2011 – 11:35 am -Before I go into the topic of this week’s article I want to share with you what inspired it.
It was my sister’s birthday last week and I called to give her my well wishes. During our conversation she informed me that our father was reading my new book, her exact words were that he was reading it cover to cover.
Without going into too much detail about my family’s history this was huge deal for me. Often times the ones we receive the least amount of support -or- the most criticism is from family and “close” friends.
This is not to say that those who love and care for us go out of their way to put us down. It’s just their way of attempting to protect us from disappointment or discomfort.
So when my sister shared this with me it had a greater impact than perhaps I realized in the moment. Immediately after our conversation I began thinking about all the things I was grateful for in my life and I decided to make a quick post on Facebook to share the news about my dad.
But before I do that I’ll tell you how this story ties into today’s article.
After I made my post to Facebook I immediately began receiving comments and “likes”. A couple dozen to be exact, definitely more than I’ve ever received for any of my previous posts.
Apparently parental support is a huge issue for a lot of us. So this got to me thinking about the power of sharing bits and pieces of our personal story with our followers.
I’ll be the first to admit that I don’t always feel comfortable sharing intimate details of my personal life on the web, especially in regards to my family.
But I’ll tell you that I learned something very valuable when I shared that tidbit about my dad on Facebook, the first being that our followers deeply desire to connect with us on a deeper level.
In general I believe we deeply desire real connection, we all want to know what connects us, what makes us relatable?
I have no doubt that some of you reading this have gotten flak from someone close to you who doesn’t understand your decision to turn your passion for photography into a livelihood.
Maybe it’s a close friend, a spouse, your parents or a sibling who’s suggested (perhaps numerous times:-) that you should forget about this “picture-taking thing” and go get a “proper job”.
If you’ve experienced this in your life then you can understand how having the support of the people closest to you can make a significant impact on your life. Just having someone tell you that they’re proud of you can totally shift your energy and make your journey less lonely.
I believe that one of the most important things you can do for yourself is to remember what you’re grateful for in your life.
It could be the clients you do have, having access to camera gear that works, definitely a supportive family member or friend.
Or it could be that at this stage you truly know what you want out of your life regardless if you’re living the outcome you initially envisioned at the moment.
Whatever it is, I suggest you write it down.
- Start your day and end your day in a state of gratitude.
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Share what you’re grateful on your Blog or Facebook like I did.
- Call someone, send an email or a hand written note to tell someone that you’re grateful for them being in your life.
- Stop going it alone and get support. I offer a monthly support call for this very purpose.
The Benefits for Expressing Gratitude:
- Regular expression of gratitude is the key to having more opportunities show up in your life to be grateful for.
- Studies show that people who regularly express gratitude are less stressed and have better relationships.
- People love to connect with people who are real and transparent. Freely sharing what you’re grateful is the bridge towards genuine connection.
Your homework:
- Try expressing gratitude for what you have in your life presently. It could be anything or anyone. Try it for a week and notice how you feel.
- Tell someone one close to you that you’re grateful for them being there. Do this with no expectation.
- If you’re active on social media share one thing your grateful for this week. Alternatively you could post it to your blog.
- Check out a website called GratitudeLog.com.
- If you’d like to learn more about my monthly support community visit my website to learn more about my book. It includes FREE access to my monthly support calls.
I’m a member of the site and it’s a great forum to connect with others who have made a commitment to live a life dedicated to gratitude.
I’ll leave you with this quote:
“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order and confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow.”
~Melody Beattie
There are many, many things in my life for which I am grateful. If I named everything I would be here all day, but for starters I tell you that:
I’m grateful that you inspire me to continue to do the work I do.
All of the articles and books I continue to write, the tele-classes I conduct, your comments and feedback, to my affiliations, partnerships and colleagues I am grateful for it all.
I’m grateful to all the people who continue to inspire me with their courage and tenacity for that I am most grateful.
And finally if you’re reading this I can easily tell you one thing I’m truly grateful for… YOU!
Tags: Articles, Eye On Marketing, gratitude, motivation, photo marketing, photography business, photography marketing, support
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9 Steps To Properly Position Yourself As Your Clients In House Photographer
Written by admin on May 2, 2011 – 1:23 pm -
It’s been said that is easier to get business from someone whose already hired you than it is to find a new client.
Think about how much it costs you in terms of time (and money) to acquire a new client.
As it becomes increasingly more challenging to acquire new clients (especially in this current economic climate) it is far easier to go back to former & current clients and ask for new business.
Unfortunately many photographers tend to be on the side of the fence where they are constantly prospecting and searching for new accounts. Nothing wrong with it, but it can be an awful time consuming process.
If find yourself in this situation one-way to break free of it is to ask yourself: “How can I serve my existing clients or former clients in new and better ways?”
Use The 9 Steps Provided In This Article To Get Ideas & Jump Start Your Process:
1. Create a list of all of the duties you currently perform for your existing clients
2. Make note of any functions that could be delegated to a third party vendor i.e. web or graphic design, copywriting etc.
3. If your client don’t require photography services presently consider offering some of the services listed from the list you made in step 2. These are things that could be supplied by a 3rd party vendor. You arrange the service for your client and handle the billing, deducting your percentage of course.
4. When hired by a new client, give them a “Getting Acquainted” questionnaire supplied in your welcome packet.
5. On the worksheet, ask what other needs they have besides the work that you’re hired to perform. Refer to your 3rd party vendor list when you bid for new assignments or offer additional services. You could also acquire the skill yourself and keep all of the profits.
6. Consider dropping a “I’m just checking in” note in the physical mail, preferably hand written on personal stationary to let former clients know that you’re available should they need additional services.
7. Include any recent articles, press clips, testimonials from previous clients or highlight any achievement or acknowledgement you’ve received to remind former clients why they hired you and why they should consider working with you again.
8. Another option: drop a ‘let’s do coffee’ card in the envelope along with (or in lieu of your handwritten note)
9. Always be developing relationships with potential 3rd party partners so when you have referral your team will be in place.
Bonus Tip:
Take a look at your most recent accounts. Refer to the list you created from tip number one and to start to think of ways you could provide a six month or a year long “Whenever You Need Me Service” program or package to your current roster of services.
Some additional steps to consider:
- First get clear about all of the services you currently provide your clients.
- Uncover what your client actually needs and wants
- Make sure that these are services that could be performed over a pre-contracted (6 months to a year is my suggestion) period of time.
- Line up all of your vendor partners that could perform some of these services (remember you handle the billing and oversee the fulfillment)
- Give it a substantial price tag. *It should be at least 4 figures and higher.
- Give your package a benefit rich title (clients love exclusivity and special treatment)
- Emphasize the value of the package for example: (save time, save money, peace of mind, added value, etc.)
- Offer it only to your best clients.
- Make it easy for your client to yes.
I personally believe that packages are one of the best ways to support your clients as well as even out your cash flow.
As photography services become harder to sell as a stand alone product/service it’s become increasingly important to expand what you offer and how you service your clients.
With that said I’d love to help you mind the resources you currently have at your disposable. Helping you develop profitable packages and programs designed to increase your value is my speciality.
If you’re confused as to what to offer your clients or how to package them for a higher fees than what you’re currently charging I’d love to support you.
If you want to learn how to design, package, price and present profitable your packages to your clients then it’s time to contact me for a complimentary Focus On Sales Discovery Session
Visit my blog to learn more and to secure an Easy Six Question Application. Either click on the image below or following the link.
Tags: Articles, client attraction, communication, creativity, customer service, finding new clients, Marketing, photography business, PhotoMarketingMentor, referral marketing, referrals
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Can You Actually See Yourself Successful?
Written by admin on April 26, 2011 – 4:51 pm -
If you’ve followed me for any length of time you know that I talk a great deal about marketing.
Obviously I love marketing, well… good marketing anyway.
But, today I want to talk about something that I truly believe is not only the cornerstone of success, but the foundation of any successful marketing campaign. Want to know what it is? It’s very simple. It’s the ability to dream big and take action.
I was listening to a podcast recently with “Chicken Soup of the Soul” author Jack Canfield and in his interview he talked about the power of dreaming big.
As a matter of fact his direct quote was, “It doesn’t take any more time to dream BIG than it does to dream small” – end quote.
Jack’s words truly resonated with me ~ so much so that it inspired me to write the article you are now reading.
I pondered his words continually as I wrote and I want to share those thoughts (inspired by Jack) and how you can directly apply them to your marketing efforts.
1. Take 5 to 10 minutes everyday to visualize yourself experiencing success. This is self explanatory, but even if you think visualizing is woo-woo there is tremendous power in actually seeing yourself accomplishing something you truly want to experience.
If you have trouble visualizing, think about this way: visualizing is not hard when you realize that you already have hundreds (if not thousands) of random thoughts running through your mind all day, everyday anyway.
So if you’re going to think thousands of thoughts daily, why not carve out a small amount of time everyday to think the kind of thoughts that actually support you? Try it. Not only try it, but commit to it. It does work.
2. Be a joiner. I believe that the biggest problem facing most self employed people (especially Creatives) is isolation. No one knows better than me about the power of the computer and the internet.
“Get out of the house, put down the Blackberry, leave the laptop at home and take the time to actually connect with people face to face.”
Using myself as an example I love to sit at my laptop either at home or at a coffee shop writing, sometimes for hours. Second to writing my next favorite thing to do is image editing either for myself or for my clients. Sitting at your computer for hours tweeting is only one way to get the word out about your services and connecting with others. At the end of the day nothing beats face to face contact.
Personally, I believe that as we continue embrace the digital mobile lifestyle our internal need to connect with real live people will continue to grow stronger. So, in nut shell: Get out of the house, put down the Blackberry, leave the laptop at home and take the time to actually connect with people face to face.
Don’t assume that the only places where you make business connections is via stuffy networking groups. On the contrary, the venues where you can connect with others needn’t be stuffy nor pretentious.
For example, you can meet people while waiting in line at a gourmet food truck (don’t laugh, they’ve become all the rage here in Los Angeles) or over drinks (just be mindful of your alcohol consumption) or at a class, seminar, workshop or gallery opening.
Freely share who you are and what you offer (just don’t turn your introduction into a long sales pitch) more important that you demonstrate genuine interest in the people you connect with.
Support others in accomplishing their goals and be sure to exchange contact info and finally (this is key) . . . follow up!
3. Pour your purse into your head. In other words, invest in yourself. Don’t resist buying that book, taking that course, calling that mentor or key contact that you met at a networking event.
Keep this in mind: an opportunity is only as powerful as your ability to take action on it when it presents itself.
Commit to investing a percentage of your income back into growing yourself personally and professionally. With that said, I want to point out something: when you invest in yourself personally you’re actually investing in yourself professionally and vice versa.
If you haven’t yet figured this out: You are your business.
So to recap keep these three tips in mind as you move forward:
1. See it – Take just 5 minutes everyday to see yourself achieving (as well as experiencing) your dream.
2. Join it – Make a commitment to get out of the house at least once a week to connect with real live people.
3. Invest it – No one can invest in your dream if you don’t.
Starting this month, ear mark a certain percentage of your current income back to growing yourself personally/professionally.
It could be a new book or a class, it could be a new shirt to wear to social gatherings or it could be a massage or new journal. The amount doesn’t matter as much as your commitment.
And speaking of investing and connecting you can get started today by adding my new book Eye On Marketing: 41 Days From Struggle and Confusion to Clarity & Profits to your business building toolkit.
This book continues to garner attention that surprises me beyond words.
Eye On Marketing is a step by step daily action guide and resource designed to help you grow your photography or any creative passion that you want to turn into a profitable business. Visit my page to read all the endorsements from industry insiders as well review all of the benefits and bonuses I included:
Over $97 dollars worth to be exact and my latest bonus includes a private readers only monthly Q&A call. As a matter of fact our next call happens on Wednesday April 27th at 4 P.M. PST/7 P.M. EST.
Our monthly calls are the perfect opportunity for you to receive on-the-spot support.
I designed these calls to provide you with direct answers to your most pressing marketing and business building questions all for an unheard of investment. Less than $25 dollars!
So please stop going it alone. Get the support and resources you need to turn your passion into a profitable business. Take the next step join us here.
Tags: Articles, communication, creativity, Eye On Marketing, finding new clients, networking, photography business, photography marketing, visualization
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6 Experiences Guaranteed To Keep Your Clients Coming Back
Written by admin on April 12, 2011 – 5:54 pm -
It’s been said that it’s easier to keep a current client happy than to find a new one. Well, in todays business building tip article I will provide you with 6 ways to keep your current clients engaged and raving about you to their network colleagues and contacts.
1. Create a pre-session client questionnaire. This is your golden opportunity to learn your clients likes and dislikes. For example: ask questions regarding their favorite things to eat and drink. You can inquire about favorite music styles, type of flowers, room temperature etc.
The more you can learn about your clients personal preferences and then provide them during (or send as gifts) after the shoot the more impressed they will be with your attention to detail.
2. Schedule a brainstorming session with a business mentor or colleague to develop new and unique ways to provide a premium experience for your client
3. Setup an account with Sendoutcards.com to handle the delivery of custom note cards and small gift item fulfillment.
4. Publish an ‘experience’ magazine using a service called Magcloud.com – The magazine of course will feature your images plus articles and/or stories, suggestions, tips etc. Mail these exclusively to your ‘premium’ clients.
5. Think in terms of a ‘total’ experience. What I mean: from the moment the client says “yes” all the way to delivery of the images, leave no stone unturned. Examine and improve everything from your print materials to the packaging.
Offer a private members viewing area on your website, add a custom blog and registration area, send birthday note cards, cater a private lunch etc.
6. Try partnering with other businesses that can provide complimentary service. For example, restaurants or private chefs that can offer catered meals. Spas that provide facials, massages, makeup artists, hair stylists, etc. Basically anything that can enhance your client’s experience and keep them talking about you in a positive way is golden.
Bonus Tip: Pick up the book “The Purple Cow” by Seth Godin. It is an excellent resource of ideas and inspiration to help you create a dynamic experience for your clients.
Did you like today’s tip article?
Would you like more tips, checklists, training resources and support to turn your passion for photography into a profit generating business?
If you answered yes consider adding my book Eye On Marketing: 41 Days From Struggle and Confusion to Clarity & Profits to your business building toolkit. This book is your “daily action guide” and marketing blueprint to a photography successful business.
But I will tell you that the suggestions and resources I provide in this book and complimentary online Jump Start Program can be by used any small business owner or creative professional.
Click the book cover featured above or right here to secure your copy today. The book is available in both print ($24.95 +s/h) and $20.00 immediate digital download.
Tags: Articles, customer service, Eye On Marketing, photo marketing, photography business, photography marketing
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Don’t Underestimate The Power of Collaboration On Your Bottom Line!
Written by admin on March 2, 2011 – 5:29 pm -Wow what a difference seven days makes. Since we last connected I’ve experience quite a few changes in my business, more specifically around my new book.
For starters I experienced my first interview where I was the ‘interviewee’ instead of the interviewer. In case you missed it, I was a guest on the internet radio program ‘Social Media with Nan Ross’. http://bit.ly/i2GB5o
Nan was a gracious host and considering the seriousness of the topic selected we managed to have quite a bit fun as you’ll hear when you listen the replay.
I shared with the audience why so many new freelance business owners struggle needlessly in the first 12 months of operation. I shared three common reasons why this happens and of course I revealed three remedies to turn the odds in your favor.
Click here to listen to the replay of our discussion, I promise you’ll find some very powerful tips that will help you make immediate shifts in how you work with clients.
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I was reminded several times this week about the power of collaboration.
It has been my contention since I started the Photo-Marketing-Mentor blog that the fastest path to cash flow in your business is through relationship building and sharing resources. If you focus on those two things with care and consistency you can’t help but succeed.
One such recent collaboration happened while I was hanging out on Twitter recently. I noticed a tweet on my followers feeds by photographer, professional blogger and now publisher Cris Mitchell. You can find him on Twitter http://www.twitter.com/crismitchell
Cris and I connected when I first started the Photo Marketing Mentor blog over two years ago, but we lost touch over time. As a matter of fact I hadn’t spoken to him directly in about a year. But recently he continued to pop into my mind so when I saw him on Twitter I thought “Why not reach out and reconnect?”
Figuring the present moment was as good a time as any I sent over a message and within 20 minutes we started chatting.
I share this bit of information with you to illustrate how powerful trusting your intuition and maintaining relationships (especially those on social media) can be to your business. In a moment you’ll see just how powerful so keep reading.
For starters Cris is an awesome guy, he produces Pro Photo Resource an amazing blog for professional photographers. On the blog you’ll find everything from camera buying tips to the latest news and information on software, printers, editing techniques and so much more.
Cris works his tail off to provide timely content that not only affects the way pro photographers manage work flow and execute assignments but how they run their businesses.
Don’t miss his recent blog article on how one photographer is using his talents on the ground in Haiti to help underfunded organizations raise needed funds to assist those most in immediate need. Please do give it read it a read if for the nothing more than to view the arresting photography.
Recently Cris launched a publishing division of his company called Pro Photo Publishing. As of this week Pro Photo Publishing offers 14 titles including yours truly. Yes, I’m very pleased to announce that Cris recently added my book to his growing roster of titles exposed to an audience of almost 10,000 pro and semi pro photographers world-wide!
As of last evening he informed me that sales are brisk and holding steady. Needless to say I was very please to hear this. If you would to learn more about the entire library of titles click here to visit his site.
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While I’m on the subject of collaboration I have another powerful one in the works with new colleague and fellow Pro Photo Published author Zach Prez.
Zach is the author of a fantastic new book the Photography Web Marketing Guide: 4 Essential Areas To Grow Customers Online. As a matter of fact our books compliment each other perfectly which is why we have decided to collaborate on a couple of upcoming projects the first being a brand new tele-training launching in just a few days.
If you own a blog or website that ranks low or non existent in the search engines.
Or if you experiencing consistent traffic but you’re not converting that traffic to new clients and customers this will be a a tele-training you don’t want to miss.
If this sounds like you you’ll definitely want to clear your calendar and listen to this exciting new interview I’m doing with Search Engine Optimization Expert for Photographers Zach Prez.
Keep a eye open for an email from me tomorrow with the details (date/time/place) for How To Get More Photography Clients Online my new tele-training with Zach Prez
PS: If you’ve been in the fence about picking up my new book you don’t want to miss this new tele-training. I will be announcing a something that will make your decision a no-brainer.
Have a productive week and we’ll be re-connecting soon.
All the best, Rodney
Tags: Articles, Cris Mitchell, Nan Ross, photo marketing mentor, photography business, photography marketing, Rodney Washington, Zach Prez
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What’s Your Reason Why?
Written by admin on February 9, 2011 – 7:00 am -You can accomplish anything when you have a compelling reason why you’re doing it.
I stumbled upon a YouTube video recently that explored this subject and in the video there was an exercise that I found quite beneficial, admittedly a little challenging but quite eye opening.
What you’ll need?
First, you’ll need to open up a new document in your favorite text editor if you’re reading this on your computer or if you prefer, grab a notepad and pen.
In addition to get the most benefit from this exercise I recommend that you find a quiet place where you can write undisturbed for about an half and hour or so.
Next, take a few moments to get quiet and if you can still your mind (eliminate unnecessary distractions, turn off the Blackberry, Android or iPhone or whatever) and once you feel like you’ve settled in a bit I’d like you to think about your business for a few moments, think about what’s been going on for you.
Then think about what you’d like to change or see improved in your business.
Once you have a clear mental picture in your mind I want you to ask yourself the following question: “What do I really want?”
Ask the question and then wait for a few moments before you attempt to process a response. What’s the first thing popped into your mind?
For the purpose of this exercise let’s say you want a fully booked studio, if so, write that down. Or, if you want to have a sell out exhibition write that down. Whatever you want write it down.
Second, answer the following question: “Why do I want this?” Other ways to pose this question to yourself: “What excites me most when I think about accomplishing this goal?”
“When I think about this dream what key thing would compel me to wake up every morning excited, pumped and ready to go for it?”
How you word the exact question(s) is not as important as the depth of your response.
Your only goal at this point is to tap into your natural excitement. So write until you become excited so much so that you can’t wait to stop writing and start working on your response!
I’ll tell you why this exercise is so important to your marketing efforts. As you work to build your business you may find yourself from time to time asking yourself “Why am I doing all of this?”
It’s in these moment’s when you need a compelling and all consuming reason why.
If you’re struggling to make a living as a professional photographer most likely you’re having issues maintaining your focus and your momentum. Considering the ever growing demands involved in running a business it’s easy to see why ‘we’ often lose track of our “why?”.
I want this exercise to reacquaint you with that initial spark that awakened your passion for your photography and for you to connect deeply with that. It’s that energy coupled with your ability to stay connected to that energy that will help you develop better and more effective strategies to market and manage your business. That’s my desire for you.
WIth that said don’t just read this article and then go back to business as usual. I want you to actually pull out that notebook or open that word document and start writing down your reason why.
Again, write until you become so excited about the possibilities for your business and what you’re doing that you can’t wait to get started. Once you’re done writing I want you to make a list of some practical and easy ‘next steps’ that you can take immediately and get moving on your dream.
One final exercise:
I want you to close your eyes and imagine what your business and your life will look like five years, one year, even six months from today. Imagine what your life would be like if could wake up every morning excited about your business?
- What does that look like?
- What does it feel like?
- What do you look like?
- Where are you? Are you living in the same place or have you moved on?
- Are you in a new home? Or are you traveling?
- What does your money situation look like?
- Who do you hang out with?
- Describe your clients? Who are they? How do you interact with them?
The key element here is to fill your descriptions with as much detail as you possibly can, this is essential and I’ll tell you why this is so important. If you don’t become inspired about what you’re writing then you certainly won’t have any motivation to take action. If that excitement doesn’t surface naturally then it may time to consider exploring other options.
So please do yourself a favor, don’t gloss over this exercise as some positive mindset, airy fairy – mumbo jumbo. It’s not, trust me. We’re talking about the quality of your life. Take it that seriously.
Finally if you feel comfortable please share your “reason why” and at least one inspired action step you’re prepared to take in the comments below.
Tags: Articles, client attraction, creativity, passion, photographers, photography business
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[Photography Tips] – Turning The Tables on the Sales Calls
Written by admin on February 1, 2011 – 10:00 am -Today’s video was created by author and Portfolio and Marketing Consultant for commercial photographers Selina Maitreya!
In it she talks about the power of asking questions prior to presenting your portfolio during a sales call.
And speaking of sales calls, Selina has tirelessly developed an exciting new program based on calls, 14 of them of to be exact. This new program is called Clarion Call 2011!
Clarion Call features some of the most respected names in the world of professional photography all of whom will be sharing their tips, tools and insider information on how to find clients, increase sales, leverage and grow your photography business.
To see the incredible lineup of speakers and to secure your seat click on the following link to secure your space!
Remember it totally free to attend but your must ACT SOON!
Clarion Call – February 11 and 12th 2011!
All the best, Rodney
Tags: communication, customer service, photo marketing, photography business, photography marketing, Selina Maitreya, video training
Posted in Sales, Selina Maitreya, Video | View Comments
6 Reasons to Host A FREE Photos For Facebook Day
Written by admin on June 7, 2010 – 7:24 pm -
Summer is typically a very busy time for wedding photographers, but what if you don’t photograph weddings?
Well, if you’re a portrait photographer you’re in luck because if you’re active on Facebook (or even considering it) boy do I have an opportunity for you!
Facebook is a brilliant platform for photographers of any genre but none better than those who shoot portraits.
With just a little ingenuity you can set up a very simple and affordable event offering Facebook Avatar portraits for your fans and friends on and off Facebook that can yield you a very nice return for a day’s work. Even if you aren’t currently active on Facebook (and why aren’t you?) setting up a presence on the popular social media platform is quite simple.
Once your account is active all you need to do is invite your colleagues, current and former clients and associates to join your fan page. Next, invite your associates to your studio or to a central location, I know of one photographer who recently held a Facebook Portrait day at a local furniture store.
You’re clients come in to have their portrait taken, of course you take more than one, and you deliver one freebie pre-formatted for their Facebook Avatar and of course they’ll want more and that’s where you’ll make money. The originator of this program made well over four figures for a day’s work hosting a Free Photos For Facebook Day.
These events are so easy to set up and run, that once you do it you’ll be hooked!
6 Benefits of Hosting a FREE Photos for Facebook Day:
- You’ll be building good will within your community
- Attract new potential long-term clients into your sales funnel
- They’re a built in promotional opportunity that if done properly can actually pay for itself
- Increase in cash flow, everybody needs a cash flow injection now more than ever
- You’ll be providing a much needed service, (many local business leaders don’t even have one good photo let alone one for social media)
- Some of your clients will definitely want to work you for a higher ticket 1-on-1 session
As I mentioned earlier these events are fast, fun and very affordable to set-up especially when you know the in and outs of how to do it. And speaking of that I have a wonderful product called FREE Photos For Facebook “Step-by-Step Quick Start Action System”. Last year I was introduced to the idea via the very talented portrait photographer Monica Sigmon.
Monica got the inspiration to host a free-photos for Facebook portrait session day at her studio in Williamsburg Virginia at a time when sales as well as the morale of her staff were down.
Sigmon took a look at her assets one of which was a growing presence on Facebook. The idea evolved when she made note of the “crappy” avatars of many of her fans and the light bulb went off. So she decided to invite her growing fan base to come into her studio to have their avatar’s updated.
Initially the idea to host the event was just a way to bring some energy into her studio. But once her clients begun arriving they got caught up in the excitement and that led to the success of the event. Of course as a photographer Monica provided many images to choose from and so as clients viewed their shots they wanted more than the promised freebie, much more. To tune of well over four figures!
The event was so successful that Monica and I got on the telephone where she revealed the entire process soup to nuts. I then took that audio recording and had it transcribed, we then added her templates that she actually used in customizable Photoshop PSD format, and I laid out the entire process visually using a process map.
Since then many portrait photographers have purchased this system and used it with similar stealer results. I’d love for you to get you’re hands on it and implement it in your business. Visit my page to get more information and to secure a copy.
For the ridiculously low price of $47 dollars this program is a steal. We wanted to keep the price low because we understand that times are still tight for photographers and didn’t want price to be a barrier.
Special Bonus: If you purchase the FREE Photos For Facebook Step-by-Step Quick Start Action System by Wednesday June 16th, I will throw in a personal 1-on-1, 30 minute telephone consult to answer any questions you may have. I generally charge $197 dollars for a strategy session so to get 30 minutes of personal time with me PLUS+ the course that can increase your income immediately you’re getting an unheard of opportunity at $47! So don’t wait. Act FAST…
Remember you have until Wednesday June 16th to get the private consultation with me plus a proven step-by-step system that will actually show you how to make money doing something you love while providing a much needed service to your clients all delivered via social media!
Tags: facebook, finding new clients, photography business, portrait photography, portrait sessions, social media marketing, social networking
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Have You Given Yourself Permission To Suck?
Written by admin on June 4, 2010 – 10:19 am -“If creativity is a commodity it just isn’t that creative” that’s a quote by Bruce DeBoer
DeBoer is the founder of Permission To Suck who started the blog as a “think tank” if you will of creative folks and their musings about what it takes to keep fresh and motivated.
Whether it be photography, music, writing or fine art every creative individual struggles with coming up fresh ideas and remaining relevant to their audience.
Using an an interview process PTS provides a platform for creatives to learn and become inspired. Deboer’s goal is to provide his readers with an insiders view into the rarely seen world of the artist, their process, and what’s required to live their passion.
The video clip provided today is of the blogs editor Bruce DeBoer. Listen closely as he shares his own personal process and the insights he’s gained over the years, first as a photographer and then as a publisher and then back to photography.
As you watch pay close attention to the insights you glean and can perhaps apply to your own process.
Talking with Professional Photographer Bruce DeBoer from PermissionToSuck.com on Vimeo.
Tags: creativity, interviews, photography business, photography marketing, Video
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