Photo Marketing Mentor

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Let’s speak candidly for a moment. Are you tired of struggling to find new prospects and then struggling to get them to become paying clients?

When you ask a prospective client about their budget for a job you’re bidding on do you often hear the following statements, “We don’t have one” or “We don’t have a lot of money” or the always frustrating, “Oh, I have a brother or a friend whose just graduated from art school, maybe I’ll get them to shoot it for their portfolio”.

Let me ask you another question? How do you respond? Read more »

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Learn what makes a photographer valuable from a buyer’s perspective. Vision vs. Budget. Still vs. Motion. Marketing tools that actually get noticed. Hear about the best ways to present and get face time.

Learn how an account moves through an agency and how to build your relationship with key players. Understand why your book always gets called in but you never get the nod.

Get into the heads of your customer via the head of Ms. Morton, one of Canada’s top art buyers and one of photographers favorite bloggers.

To learn more about Heather visit her blog.

Here are 10 key points from her discussion:

1. Tightly focus your vision as well as your portfolio. Clients prefer to work with specialist over generalists.

2. Focus on creating trust and relationship building (not just the sale) but setting the stage for long term sales opportunities.

3. To create effective promotions try to tie them to current and seasonal events. For example: if your photographic style is ‘Romantic’ in nature then create a promotional program promoting that fact (say Valentines Day for example).

In other words: Start looking at your work objectively and then create parallels between your subject with what’s happening in the world.

4. Be Nimble: in essence be a problem solver for your client, focus on coming up with solutions and efficiency including financial as well as job execution.

5. Art buyers look for story and how you execute a story demonstrates your ultimate value to them. Your portfolio must display consistency, not just ‘one stand out image’

6. Word of mouth plays a much larger role in how jobs are assigned than photographers may realize. Image, atmosphere and commitment is KEY!

7. Get in your expectations in check before you show your book. And be careful to always show new work when re-presenting your book to art buyers you’ve previously contacted.

8. Consistency in your branding is key. Use the same logo, color scheme, type font or whatever you use to stand apart and do so with consistency.

9. Your book (professional portfolio) should be a ‘work of art’. Put a lot of care and attention into creating a book that creates a visual opportunity for a potential art buyer. Your book should encourage an art buyer to spend time with it and create a lasting impression.

10. Make sure there is a match between what you create and what the agency needs. Invest time in doing your homework: check out the website to see what types of accounts they handle. If there is a match follow through, if not, continue to do your research to find agencies who would be a match.

Ready to go further?
This is just an overview, of course Heather went into much more detail during her session with Selina.  To learn the complete process on how to attract the attention of art buyers, how to build and maintain relationships and of course how to set the stage for long term sales add Clarion Call 2011 to your marketing resource library.

What is Clarion Call?
Clarion Call consists of 14 MP3′s that covers every possible topic for commercial photographers from art buying, to working with video and motion to rebranding your photography business and much, much more.

Right now until February 24th (that’s next Thursday) you can pick up this ground breaking program at either the Silver and Gold levels for a very generous price.

Visit the website to see the complete program and the topics offered. Be sure to scroll to the end of the page to see all three program options and what each entails.

Additional Bonuses:
If you would like more hand holding and personal attention, Selina Maitreya offers a Platinum Package that includes an expert coaching package and several incredible bonuses. See the page and be sure to scroll to the bottom to see the various packages.

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Today’s video was created by author and Portfolio and Marketing Consultant for commercial photographers Selina Maitreya!

In it she talks about the power of asking questions prior to presenting your portfolio during a sales call.

And speaking of sales calls, Selina has tirelessly developed an exciting new program based on calls, 14 of them of to be exact.  This new program is called Clarion Call 2011!

Clarion Call features some of the most respected names in the world of professional photography all of whom will be sharing their tips, tools and insider information on how to find clients, increase sales, leverage and grow your photography business.

To see the incredible lineup of speakers and to secure your seat click on the following link to secure your space!

Remember it totally free to attend but your must ACT SOON!

Clarion Call – February 11 and 12th 2011!

All the best, Rodney

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Today’s video was created by my dear friend and mentor Portfolio and Marketing Consultant for commercial photographers Selina Maitreya! In it she talks about implementing affirmations as a powerful tool in your marketing toolkit.

And speaking of marketing toolkit, Selina has tirelessly developed an exciting new program that is launching very soon called Clarion Call 2011!

Clarion Call features 14 of the most respected names in the world of professional photography all of whom will be sharing their tips, tools and insider information on how to find clients, leverage and grow your photography business.

To see the incredible lineup of teachers and secure your seat click on the following link to secure your space!

Remember it totally free to attend but your must ACT SOON!

Clarion Call – February 11 and 12th 2011!

All the best, Rodney

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Well it’s official – 2011 has arrived! I don’t know about you, but I’m very excited for this new year.

The beginning of a new year to me represents renewal, revitalization and an opportunity to start over.  A re-do -or- do over if you will.

So with that said I’d like to ask you – “What are you committed to achieving in your business and in your life in 2011?”

For example: will you finally publish a book of your work this year -or- will you start developing a new body of work? Do you want have your first exhibition or finally take that long overdue photography workshop abroad?

As you ponder your answer – I want to share with you a brand new opportunity that I’ve arranged to inspire you to get focused and on track quickly.

It’s a **Brand New Teleseminar** the first of 2011 with my friend and colleague author and portfolio consultant Selina Maitreya!  The title of this new call is called: Get Clear – Get Focused And Make 2011 Your Year To Thrive! Wednesday January 5th @ 4 PM PST/7 PM EST

Selina is so totally committed to helping professional photographers get their new year off on the right foot that she has agreed to do this special 1-time only call exclusively to members of the Photo Marketing Mentor community.  And the best part is it’s totally FREE to attend!

All you need is a either a telephone or internet connection. No Registration Required! On the call Selina will be discussing topics from:

• How to define your visual story
• How to find markets interested in that story
• How to combat overwhelm when running your business becomes too much and much more.
• At the end Selina will be previewing her **brand new** program called Clarion Call 2011.
• As a bonus Selina will be available to answer questions about your business & Clarion Call.

If you’re a photographer committed to getting your new year started on the right foot this is the call you don’t want to miss.  So mark your calendars and  join us on: Wednesday January 5th @ 4 PM PST/7 PM EST hosted on Blog Talk Radio.  See you on the call!

PS: As a special preview bonus Selina has put together a series of 5 – Free Videos designed to jump start your thinking and help you get into action immediately.

As a matter of fact I suggest that you sign up to receive the 5-Free Videos today and while you’re watching over the holiday weekend take notes and/or jot down any questions you might have for Selina.

PPS: If you can’t make the call don’t worry, you can direct your questions to me and I’ll pass them on to Selina.  You can send your questions to: rodney@eyeonmarketingsuccess.com. -or- you can get your questions answered LIVE the evening of the call!

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THIS TELESEMINAR HAS CONCLUDED, BUT YOU CAN STILL GET THE REPLAY AND A SPECIAL BONUS, REGISTER BELOW FOR DETAILS

Success Traits Of A Working Photographer: What You MUST Know Now In Order To Succeed In The New Economy

In today’s market place finding a job, any job has  become a full time job in and of itself.  But what if the struggle you are experiencing wasn’t so much about WHAT you’re doing, but HOW you’re doing it?

Selina Maitreya author of How To Succeed in Commercial Photography and the best selling audio program The View From Here will discuss how real world photographers are defying the odds and not only only finding work, but regaining a new sense of confidence in themselves and how they’re presenting to the market place.

In her experience working with commercial photographers there are certain qualities that all successful photographers possess that keeps their calendar full where others are scratching their heads wondering where the jobs have gone and where the next one is going to come from.

This teleseminar has concluded but you can still get the replay and special bonuses

Registration Details Below

On this very special call Selina discussed:

• What it takes in order to succeed in this down economy
• What successful photographers do that most AREN’T
• The habits of a successful photographer
• Why mindset is so critical at this time
• What separates a photographer whose constantly booked from one whose struggling
• Simple shifts that you can implement TODAY to change your results
• Selina’s going to share several examples from Real Photographers achieving Real Results!

On the call Selina is shared a great deal of meaty content that will literally shift the way you’re thinking, feeling and ultimately acting.  Action (or the lack thereof) is the key ingredient for any successful entrepreneur.

By the end of this call you’ll leave with a new found focus and renewed interest in how you approach your work.

Be sure to listen to the very end because Selina is going to reveal a solution so powerful that once you possess it you’ll wonder how you got along without it.

This teleseminar has concluded but you can still get the replay and special bonuses, just enter your first name and email address to receive the info

Submit your first name and email address below to receive details and call in info:

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Attention The View From Here Fans! – My friend and colleague Selina Maitreya creator of The View From Here (Best Selling) MP3 Training Program just sent me a notice announcing the launch of her new community fan page hosted on Facebook.

Current owners of  TVFH reported that they wanted more community and more involvement with Selina so in response she created a community fan page. You can join the community if you’re a current Facebook member, if not (and why aren’t you?) you need to get with the program because you are missing tons.

Anyway, here is the link to join TVFH community – http://tinyurl.com/3x3etvx

If you haven’t picked up one of the most revolutionary programs for professional photographers on the market to date you really should consider adding it to your library. The View From Here is a 9-part audio program in MP3 format, meaning you can download it instantly, load onto your iPod and you’re good to go. In addition Selina has provided a handy table of contents in PDF format and a FREE 30-minute tutorial.

Many photographers have reported that they are listening to Selina on their iPods as they work, play or hang out at Starbucks.  In addition Selina has offered my subscribers a generous 50% discount! To learn more, listen to a fantastic interview I did with her and view a complete outline of the program click here – http://tinyurl.com/2ecssza

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