Photo Marketing Mentor

CLARION CALL 2 is AVAILABLE NOW!

Secure Your Ticket By Clicking On The Image Above

Let’s speak candidly for a moment. Are you tired of struggling to find new prospects and then struggling to get them to become paying clients?

When you ask a prospective client about their budget for a job you’re bidding on do you often hear the following statements, “We don’t have one” or “We don’t have a lot of money” or the always frustrating, “Oh, I have a brother or a friend whose just graduated from art school, maybe I’ll get them to shoot it for their portfolio”.

Let me ask you another question? How do you respond? Read more »

Share on Facebook

Wow it has certainly been one action packed week!

For starters I began working with two powerhouse online marketers for pro-photographers Blogger & Publisher Cris Mitchell of ProPhotoResource.com, ProPhotoPublishing.com and Photographers Handbook and Search Engine Optimization Specialist & Author Zach Prez.

These amazing and generous gentlemen are graciously supporting me in helping get my message out to photographers by sharing my resources with their communities. In particular my new book: Eye On Marketing: 41 Days From Struggle and Confusion to Clarity & Profits.

The results I’ve seen this week have been nothing short of amazing with many copies sold over the past several days! It is clear that this book is shifting the way photographers and creative professionals create and build connections with their clients and customers.

I can tell you from personal experience that collaboration and sharing what you offer is the fastest way to increase revenues in your business. With that said without question the fastest way to experience similar results in your business is to make a commitment today to do the same.

I feel so strongly about this that I took it a step further!

As I mentioned earlier Zach is a Search Engine Optimization Specialist. But not just any SEO guy, but a specialist for pro photographers. How cool is that?!

Zach works directly with photographers in all genre’s helping them develop dynamic web pages and blog posts that get found, seen and read by their prospects many of whom become paying clients and customers.

Zach offers private one-on-one coaching, in addition to being the author of an amazing e-book titled the Photography Web Guide: 4 Essential Areas To Grow Customers Online.

I must warn you know that it’s a tiny e-book but boy does it pack a punch!

I purchased Zach’s book early last week and have slowly been going through it trying to absorb all of the great advice he shares. As a matter of fact I was so impressed that I reached how to Zach directly and asked him if he would agree to be interviewed by yours truly and he graciously said yes.

So yesterday I sat down with Zach for an amazing interview…. no, scratch that. It wasn’t an interview, it was a training! For example, one tip Zach shared will forever change the way I ‘speak’ about the images hosted in my own personal web galleries, it’s that powerful.

Anyway I could go on and on but instead I would rather invite you hear for yourself what this talented young man had to say. To catch the replay of our discussion visit this link to access the FREE MP3 and when you go there pay special attention to an amazing offer that Zach and I cooked up. I promise, it will literally transform the results you’re currently getting on your website and ultimately in your business.

Until next time, have a productive and profitable week!

All the best, Rodney

PS: There is a time limit on how long this recording will be available. I will be taking it down soon. So if you want to get it you need to act quickly!

Share on Facebook

How comfortable are you with the spotlight?

Part of being a successful business owner is understanding how to embrace and leverage the media. Media be it radio, television or print is key to getting the word out to the community about your business.

As a photographer first and foremost you are a service provider to your local community whether you shoot portraits, product shots or local events and the community is your potential clientele base.

So it behooves you to reach out via the media. With that said I’d like to ask you a question. “When was the last time the local press did any type of story on you?” If the answer is “sometime ago -or- never” it’s time to take action towards changing that. How?

I’ll share a few quick steps with you today in this short article:

1. Shift your focus from “what you do?” to “who you serve?” Is it new moms, brides, local business owners? What kind of businesses or clients do you work with? Why? Because media outlets are interested in topics that affect the community at large (and more specifically their audience) be it listeners, readers or viewers.

When you shift your focus from service delivery -to- service you can come up with topics that will attract the attention of editors and producers.

2. What transformation do you provide? If your speciality is photographing brides for example then I’m certain you have a list of suggestions and recommendations that you could easily speak to for new brides shopping for a wedding photographer. Make of a list of suggestions or opinions and then turn those suggestions into benefits.

These are the things that interviewers love because your topic will be focused on the consumer and their needs, not solely on what you have to sell.

3. Embrace your inner expert. No matter what your photographic speciality if you’ve been working with paying clients within that speciality for any length of time you definitely have opinions, insights and comments to share. Your take, your spin, your view point is the key to your expert status, even if you don’t think of yourself as one.

If being viewed as an “expert” is too much to wrap your head around then consider viewing yourself as a specialist if that makes it easier for you. Remember, the media loves experts, which is just another way of saying people who love what they’re doing, who they serve and are good at it.

That’s what Wedding and family lifestyle photographer Me Ra Koh did on Oprah Winfrey’s protege Nate Berkus’s new show. Me Ra came on and shared with Nate’s audience how to take great back to school portraits. Just recently she was invited back to do more segments this time on how to take great couple shots. Click on the links in blue to watch the segment.

How embracing the media will help you grow your business?

If you’re out in the media sharing your valuable information with audiences it’s a natural progression that some of the people listening, watching or reading will contact you about your business and working with you. Contacts are prospects, prospects (if handled properly) become clients and customers.

What’s the next step?

Did you know that are dozens of opportunities everyday for photographers just like you to do guest spots on television/radio programs and in print? If you take the time to investigate the opportunities that are out there you could be doing interviews as early as next week.

Your Homework:

Commit to spending a few hours in the next week doing research on media outlets.

First, do a google search, for example: type in “your speciality + photographers interviews” so if you’re a wedding photographer you would type “wedding photographers interviews”. My google search led me to a website for brides planning their wedding and to an interview with wedding photographer Brian Marcus. Click on his name to be taken to the interview.

In the interview Brian talks about posing and colors, why a bride would want posed vs candid shots, black and white vs color or sepia. Even how the seasons of the year to the type of dress a bride selects affects the final images.

The interview included information on the photographers background and of course “the how, when and why” he does what he does and of course his contact information.

Now just think of how many hits this photographer will get to his website and how many more he will receive by just doing one of these interviews a week?

And the best part it didn’t cost him a dime, just some time to do the research, preparation and contacting the people who can feature him.

Second, look at your network of contacts. Do you know anyone who offers teleseminars where you could be a guest, or radio hosts where you could do a show? Of course you do, me. I host a program for photographers on Blogtalkradio.

As a matter of fact I’ve interviewed several photographers from wedding and fitness to portrait and lifestyle photographers. These interviews can be posted to your blog or website in the “About Me -or- Media Info” pages. In addition, you could and should include these in your media package or at least send links to them to other media producers to get more media opportunities.

It’s not where you start that matters, it’s that you start, that matters.

I have a lot more to say on this topic and I’ll probably put together a special tele-class in near future that will walk you thought the steps to get more media coverage and get more clients. If you would like to learn more about this please leave a comment in the comments field below and I’ll let you know when I set something up.

In the meantime I have a couple of things I want to alert you to on the topic of Embracing the media and your spotlight.

Tonight at 8 P.M. EST/ 5 P.M. PST colleague and client, Photographer Nikki Incandela will be doing a tele-seminar titled: Put Some Pizazz In Your Picture: What Your Image Says About You – visit the registration page to see the overview of the show’s topic. It’s totally free but more than that, listening to the interview will give you an opportunity to “study” how Nikki handles herself including how she leverages it to grow her business.

Then tomorrow at 11 A.M. PST/ 2 P.M. EST I will be doing an interview with Social Media guru Nan Ross on the Nan Ross show on Why 75% Of New Freelance Businesses Fail Within The First 12 Months. This will be the first time I’ll be on the other side of the mic and I’m totally looking forward to it. If you have an opportunity to listen in please join us.

Finally if you’re ready to get more tips to prepare yourself for embracing the media consider picking up my book: Eye On Marketing: 41 Days From Struggle And Confusion To Clarity & Profits and in particular read Day 23: “How Famous Are You: Raising Your Profile In Front Of The Lens” and Day 24: “3 Keys To Crafting A Press Release That Get’s Noticed”

I highly recommend adding my book to your marketing and business building toolkit not only to learn more about embracing the media but also how to package, present and leverage your talents.  So to read the reviews and learn more visit my book website at: http://www.eyeonmarketingsuccess.com/thebook

Share on Facebook

THIS TELESEMINAR HAS CONCLUDED, BUT YOU CAN STILL GET THE REPLAY AND A SPECIAL BONUS, REGISTER BELOW FOR DETAILS

Success Traits Of A Working Photographer: What You MUST Know Now In Order To Succeed In The New Economy

In today’s market place finding a job, any job has  become a full time job in and of itself.  But what if the struggle you are experiencing wasn’t so much about WHAT you’re doing, but HOW you’re doing it?

Selina Maitreya author of How To Succeed in Commercial Photography and the best selling audio program The View From Here will discuss how real world photographers are defying the odds and not only only finding work, but regaining a new sense of confidence in themselves and how they’re presenting to the market place.

In her experience working with commercial photographers there are certain qualities that all successful photographers possess that keeps their calendar full where others are scratching their heads wondering where the jobs have gone and where the next one is going to come from.

This teleseminar has concluded but you can still get the replay and special bonuses

Registration Details Below

On this very special call Selina discussed:

• What it takes in order to succeed in this down economy
• What successful photographers do that most AREN’T
• The habits of a successful photographer
• Why mindset is so critical at this time
• What separates a photographer whose constantly booked from one whose struggling
• Simple shifts that you can implement TODAY to change your results
• Selina’s going to share several examples from Real Photographers achieving Real Results!

On the call Selina is shared a great deal of meaty content that will literally shift the way you’re thinking, feeling and ultimately acting.  Action (or the lack thereof) is the key ingredient for any successful entrepreneur.

By the end of this call you’ll leave with a new found focus and renewed interest in how you approach your work.

Be sure to listen to the very end because Selina is going to reveal a solution so powerful that once you possess it you’ll wonder how you got along without it.

This teleseminar has concluded but you can still get the replay and special bonuses, just enter your first name and email address to receive the info

Submit your first name and email address below to receive details and call in info:

Share on Facebook

Join me and my guest family portrait photographer Nikki Incandela on Wednesday Jan 21st @ 5 pm PST for a very special teleseminar on how to build your photography business through the power of referrals.

It’s a free class and you’re guaranteed to get plenty of tips to help you implement one of the most cost effective ways to attract more clients and customers for your photography business. Click here to learn more.

Share on Facebook